Indirect Sales Leadership
The Channel Sales Trifecta:
Revenue, Results, and Profitability
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The Channel Sales Trifecta:
Revenue, Results, and Profitability
Chris Cleary is a global sales leader who recently served as Forrester's Vice President and Principal Analyst of the Channel Sales Leadership advisory and consulting service. He provided executives with business intelligence and decision-making support when launching new, indirect channels, best-practices for maximizing ecosystem productivity, and proven strategies for optimizing established partner sales programs. The former Channel Chief's twenty years of sale experience with global IT companies led to his passion for all-things-channel. After working with hundreds of B2B sales organizations on five continents, his expertise in assessing and optimizing indirect business models helps technology vendors identify opportunities that create value and the operational frameworks that accelerate profitable growth.